Online marketing – how to get started

Online MarketingWith our tips, you will be successful in online marketing and achieve your goals!

The importance of online marketing

Online marketing is an essential part of the modern marketing mix. Digital means of communication play a decisive role in this. They offer the possibility to get in direct contact with customers and to address them specifically. By using online marketing tools such as search engine optimisation, email marketing and social media marketing, companies can expand their reach and tap into new customer groups. At the same time, they can use web analytics to measure the effect of their measures and thus constantly improve their campaigns. It is therefore important for companies to familiarise themselves with the basics of online marketing and to use them effectively. Only in this way can they ensure that their marketing efforts actually bear fruit.

How to get started with online marketing

There are many different ways to get started with online marketing. The first and most important decision you need to make is what type of marketing you want to do. Do you want to promote your business on social media? Do you want to optimise your website for search engines? Or do you want to create content such as blogs or videos to showcase your business? Once you have decided which route you want to take, you can start planning your strategy. One of the easiest and most cost-effective ways to get started with online marketing is to use social media. Every business should have at least one profile on one of the most popular platforms such as Facebook, Twitter or Instagram. This way you can get in touch with potential and existing customers and share interesting content. If you don’t have any social media profiles yet, you should start by researching some of the most popular platforms and find out which one suits your business best. Once you have your social media profiles set up, you should regularly share interesting content. This includes blog posts, photos, videos and infographics. If you regularly share interesting content, more people will become aware of your business and you can establish yourself as an expert in your industry. If you’re still not sure what exactly to share, you can always research other businesses on social media platforms and see what they share. Then you can create and share similar content. Besides using social media, there are other ways to market online. Another popular method is to create videos. Videos can be used in different ways to introduce your business or promote products or services. For example, you could create a video that shows the benefits of a particular product or provides a quick guide on how to use a particular service. Videos are a great way to share interesting content while attracting the attention of potential customers

Which target group should be addressed?

Many companies do not know which target group to address. This is a common problem, because the target group determines which advertising and marketing measures work. So if we address the wrong target group, it can cost us a lot of money and brings no results. There are several ways to find the right target group. The first is what is called qualitative market research. Here we ask our existing customers about their opinion and their needs. In this way, we get valuable information about our ideal customers and can target our marketing campaigns to them. The second option is quantitative market research. Here we use surveys or other research tools to find out what potential exists in the population for our product or service. Here, too, we obtain important information about our ideal target group and can adapt our campaigns accordingly. A third option is to use a combination of both methods. This way, we get both qualitative and quantitative data and can serve our target group even better.

How do I design a website?

The design of a website is an important aspect of online marketing. If you design your website for your target audience, you can attract them better and gain more customers. Here are some tips for designing a website:


The navigation on your website should be logical and intuitive. Visitors should be able to navigate easily and find the information they are looking for quickly.


The structure of your website should be clear and concise. Each page should have a clear purpose and build on each other.


The content of your website should be relevant, interesting and up-to-date. You should add new content regularly to keep visitors happy.


The design of your website should be appealing and professional. Make sure that the design of your website fits your target group.


The functionality of your website is crucial to the success of your online marketing. Make sure that all functions work smoothly and that there are no errors.

How do I create content for my website?

There are some basic steps you need to follow when creating content for your website. First, you should consider what type of content you want to create. Do you want text, images, videos or a combination of all three? Once you have decided on a type, you need to create the content and then publish it on your website. If you choose text, remember that the content should be interesting and informative. It should also be unique and not found on other websites. If you want to create images, they should be high quality and appealing. Also, make sure that the images are relevant to your website. If you want to create videos, they should be short and informative. Again, make sure that the videos are relevant to your website. Once the content is created, you need to publish it on your website. To do this you will need a web hosting service and a domain. If you don’t have a web hosting service, you can use a free service like WordPress or Blogger. However, if you want to have your own domain, you will need to use a web hosting service. Once your hosting service and domain are registered, you can upload and publish your content.


Getting started with online marketing is not difficult. If you know some basics and follow some tips, you can start optimising your website and generating more traffic. However, you should not forget that online marketing is an ongoing process. You need to regularly create new content and constantly improve your website to stay ahead of the competition.