SEO – The power of search engine optimisation

SEOWhy is SEO so important?

Without search engine optimisation, it is becoming increasingly difficult to be found on the internet. The competition is great and the attention of users is limited. It is therefore all the more important to design your own website in such a way that it is well listed by search engines. Because this is the only way potential customers can even get to the site and find out about the offers. But what exactly constitutes a website that is optimised for search engines? First of all, it is important that the page is unique and relevant. In addition to interesting content, this includes above all an appealing design and usability. In addition, the website must be optimised for mobile devices, as more and more people use the internet via their smartphone or tablet. All these factors contribute to a page appearing higher up in the search results – which naturally ensures more visitors.

What factors influence placement in search results?

The most important factor influencing placement in search results is the relevance of the content to the search query entered. The search engines use complex algorithms to analyse and evaluate the content of the websites. A second, important factor is the popularity of the website. The more links to a website are set by other websites, the higher its popularity and the higher it is displayed in the search results. There are many other factors that influence the placement of a website in the search results of a search engine. These include:

The quality of the content

Search engines evaluate the content of a website based on various criteria, e.g. relevance, originality and timeliness.

The structure of the website

A well-structured website is easier for search engines to crawl and index.

The use of keywords

The correct use of keywords in the content and source code of a website can improve the visibility and ranking of a website.

The popularity of the website

Search engines evaluate the popularity of a website based on various criteria, such as the number of visitors, the time spent on the website and the number of linked pages.

How can I optimise my website?

There are many different ways to optimise your website for search. First, you should make sure that your website is easy for search engines to read and understand. This includes including carefully selected keywords in your texts and making your website structure clear and logical. The loading time of your website is also an important factor in search. Look for ways to improve the loading time of your website so that visitors do not get frustrated and leave the search quickly. Another important aspect of search engine optimisation is building backlinks. Backlinks are links from other websites to your website. The more high-quality backlinks you can build, the better you will rank in search results. A good strategy to get more backlinks is to create interesting and informative content that inspires others to share it on their own pages. Search engine optimisation is a complex subject and there are many different factors that need to be considered in order to be successful. However, if you follow some basic tips, you may soon find that your website has improved in search results.


SEO is a complex and important topic that is becoming more and more important. If you optimise your website or blog sensibly, you can work your way up in the search results and thus generate more traffic. However, it is also a constant cat-and-mouse game, because the search engines are constantly changing their algorithms. That’s why you have to constantly inform yourself and adapt. But if you keep at it, you will certainly be rewarded in the long run!