Social media marketing at a glance

Social MediaSocial media has become an indispensable part of today’s communication. At the same time, it is a great opportunity for companies to strengthen their brand and gain new customers. But what is social media marketing actually and how does it work? Here you can learn all about the basics of social media marketing.

The power of social media

In the meantime, it is unavoidable for companies in all sectors to deal with the topic of social media marketing. This is because social networks have become an important part of daily life and have an enormous reach. According to studies, more than 50 million people in Germany use social media – and the trend is rising sharply. Each user spends an average of more than 2 hours a day on the platforms. Consequently, social media marketing offers companies a great opportunity to win new customers and strengthen existing customer relationships. However, it is not as easy as it may sound: creating appealing content and interacting with users requires time and creativity. In addition, companies should know the different algorithms of the respective platforms in order to place their content optimally.

Why social media marketing is important

Social media marketing is important because it is one of the best ways to connect with your target audience. You can interact with your followers and fans in real time, which means you can connect with them directly. You can also use social media marketing to increase your visibility and drive more traffic to your website. By using hashtags and other search engine optimisation tools, you can ensure that your content is seen by as many people as possible. Finally, social media marketing helps build a strong brand. By regularly publishing quality content, you can establish yourself as an expert in your field, building trust with your target audience.

Social media marketing goals and strategies

A common mistake that businesses make when it comes to social media marketing is to simply post any posts in the hope that they will attract the attention of users. However, this can only work if the company knows what it wants to achieve with its social media campaigns. The following points should be considered: First, a realistic and measurable goal must be defined. This could be, for example, to increase sales by x percent within a certain period of time. Then it must be determined which channels are best suited for the distribution of the content. Here, one should consider where the target group spends most time and which channels they use most. Furthermore, it is crucial to develop the right content for the campaign. It should be relevant to the target group and appeal to them. Only when all these points have been taken into account can a social media campaign be successful.

Implementing social media marketing

Find out where your target group is: The first question you should ask yourself is: where does my target group stay online? Because only if you know on which platforms your customers and potential customers are active, you can also be specifically present on these platforms with your marketing campaign. Set realistic goals: Before you start planning your campaign, you should first be clear about your goals. For example, do you want to increase your level of awareness or gain new customers? As soon as you know what exactly you want to achieve, you can also take the appropriate measures and start implementing them. Choose the right channels: Depending on what goals you are pursuing, you should consider which channels are best suited for your business. Instagram, for example, is ideal for presenting products, while Twitter is more suitable for dialogue with customers and interested parties. So think carefully about what content you want to distribute where and plan your content accordingly. Create interesting content: Whether pictures, videos or blog articles – the content you distribute online should always be interesting and appealing. Because only if your content is good will it be noticed and shared by potential customers. So make sure you publish exciting content on a regular basis and stay in the memory of your target group.


It is impossible to imagine our everyday life without social media and it has become an indispensable part of modern communication. For companies in particular, it therefore makes sense to use this medium specifically for their own purposes. By using social media marketing, companies can sharpen their profile, increase their reach and tap into new customer groups. However, companies should always proceed professionally when planning and implementing their social media activities in order to be successful – because only those who clearly define their goals and plan measures with regard to content, channels and target groups will be successful with their social media marketing in the long term.